Rarely do we see much movement on the Facebook top 10 positions, but this week things are really hot. There are 2 slots where brands are fighting it out to clinch bragging rights amongst the top 10.

The first fight is for the ultimate bragging rights – The number one Facebook brand page from India. For many months MTV India was the undisputed leader. It had the benefit of being a content rich brand with a definite youth leaning, the best ingredients to be a front runner on Facebook. The challenger is really the underdog who has changed the face of digital marketing in India Tata DOCOMO. Even though it is a service brand it has scaled the impossible summit of being the second largest Facebook community in India. In the last 45 days the brand has been one of the fastest growing communities on Facebook worldwide and is sure to usurp MTV India as the numero uno Facebook page in India within this week.

Disclaimer: We at Interface Business Solutions work with both MTV India and Tata DOCOMO hence the race between the heavyweights is purely a function of the marketing might of the two companies, either way we can claim that the top 2 brands on Facebook India are our clients

The next huge fight is between positions 7-10 with Axe Angels Club (7), Dove (8), Fastrack (9) and Kingfisher (10). Technically Dove does not deserve to be in the India list as the fan count is global (part of Facebook Global pages feature). Nonetheless we kept it in the list to see the power on India only brands overtaking a global brand.

Based on our experiences Dove will move to 7th spot followed by Kingfisher at 8th, Fastrack at 9th and Axe Angels Club at 10th spot. Much of this could change if any of the brands change their Facebook stamp ad outlays but in the long term that is what we feel is the rankings.

Let us know what you feel about who will be the leading Facebook brands in India in the long term.

The Tata DOCOMO website and social media has created a huge “Buzz” around the brand since its launch in June 2009. Digital has remained a critical element of the marketing mix for the brand since the beginning.

In this article in Pitch Magazine, Gurinder Singh Sandhu. Head – Marketing, Tata DOCOMO talks about the role of internet and the succcess it has brought to the company.

Read the article here