Rarely do we see much movement on the Facebook top 10 positions, but this week things are really hot. There are 2 slots where brands are fighting it out to clinch bragging rights amongst the top 10.

The first fight is for the ultimate bragging rights – The number one Facebook brand page from India. For many months MTV India was the undisputed leader. It had the benefit of being a content rich brand with a definite youth leaning, the best ingredients to be a front runner on Facebook. The challenger is really the underdog who has changed the face of digital marketing in India Tata DOCOMO. Even though it is a service brand it has scaled the impossible summit of being the second largest Facebook community in India. In the last 45 days the brand has been one of the fastest growing communities on Facebook worldwide and is sure to usurp MTV India as the numero uno Facebook page in India within this week.

Disclaimer: We at Interface Business Solutions work with both MTV India and Tata DOCOMO hence the race between the heavyweights is purely a function of the marketing might of the two companies, either way we can claim that the top 2 brands on Facebook India are our clients

The next huge fight is between positions 7-10 with Axe Angels Club (7), Dove (8), Fastrack (9) and Kingfisher (10). Technically Dove does not deserve to be in the India list as the fan count is global (part of Facebook Global pages feature). Nonetheless we kept it in the list to see the power on India only brands overtaking a global brand.

Based on our experiences Dove will move to 7th spot followed by Kingfisher at 8th, Fastrack at 9th and Axe Angels Club at 10th spot. Much of this could change if any of the brands change their Facebook stamp ad outlays but in the long term that is what we feel is the rankings.

Let us know what you feel about who will be the leading Facebook brands in India in the long term.

Whenever we have new social media recruit joins us and is assigned to a Facebook fan page of a client, the first question they ask is how can the large profile picture on the home page and the small 75px * 75px image for status updates be different when only 1 image can be uploaded?

For most Facebook experts the answer is very simple and takes no more than a few minutes to accomplish. But then everyone is not born an expert right? So here is how easy to get this done.

Step 1. Create an image for you profile such that it looks good as a large profile image but also has a clear square area that can be selected from a part of it. So lets look at this image for Tata DOCOMO’s Facebook page during the IPL Nights party

Now this image has two clear graphic areas – The party with IPL Stars (which is the by line for communication) and the Tata DOCOMO Logo

Step 2. Upload an image like this as your profile image and then once you are logged into your fan page hover your mouse over the profile image. You will see the option below

Step 3. Now click on the Change picture option and click on the option ‘Edit Thumbnail” – typically the 4th option of the drop down

Step 4. Now you will see a modal pop up window with the image you have uploaded. You can drag the image around to choose a square area of the image to show as the profile image for status updates. See how we left enough clearance around the main message to help create a slug for the promotion that looks very different from the full profile image. That’s it – give your creativity a go and the results can be amazing! Do share them here for others to see.