As per Social Bakers, Indian Brand Pages on Facebook outscore the world’s biggest brands. Comparing the Page Scores (A socialbakers.com only metric that it creates out of 30 different parameters) of the top 100 Global brands and top 25 Indian Brands has thrown some interesting results.
Kingfisher (83%), Bingo! (82%), Tata DOCOMO (78%), MTV India (77%), Tata Photon (76%) and eBay India (75%) take the top 6 slots ahead of all Global top 100 pages. Dior, MINI and Audi USA are the only 3 global brands to feature in the top 10.
What was surprising is that iconic brands like McDonalds and Coke lagged way behind in the rankings perhaps indicating that while the Brand name itself is enough to get people to “Like” the pages, there is not enough quality engagement that takes place thereafter.
Click here to see the top 100 Global and top 25 Indian Facebook pages ranked by Page Score. Interestingly all the top 5 Facebook brands are clients of Interface in various capacities.
This trend shows the success of social media strategies employed by brands in India. Further, earlier stats released by Social Bakers mentioned that on an average, Indian’s “Like” more brands on Facebook than people elsewhere. The leaderboard now proves that with the right content and engagement strategy, Indian’s are also likely to be more engaged than people from other regions.
How does Social Bakers arrive at page score?
Social Bakers Page Score as per their website is based on 30 parameters (the exact formula is not published). However the 4 broad heads are as below (screenshot is for one of the top 10 brands):
- Fans = measures the real growth of fans in the last 30 days. If the rise is stable, balanced or rises, your index can grow up to 10 %.
- Content = measures the quality of your content published on your page. Our index checks whether the page posts different content, if it posts regularly, etc. We measure this index for the past 30 days. Maximum index score is 30 %.
- Engagement = measures the amount of interactions on your page. Interactions are counted as a combination of likes and comments on your page compared with the number of page posts and total number of fans. Maximum index score is 35 %.
- Quality = gives recommendations on your posting strategy. We measure whether your page posts too often or too little, if posts aren’t too long or too short. It also takes into account the situation when you post more content more than once. In general, this section gives you hints and recommendations on how to post effectively in order to reach the maximum amount of your fans. Maximum index score is 25 %.
