The Tata DOCOMO website and social media has created a huge “Buzz” around the brand since its launch in June 2009. Digital has remained a critical element of the marketing mix for the brand since the beginning.
In this article in Pitch Magazine, Gurinder Singh Sandhu. Head – Marketing, Tata DOCOMO talks about the role of internet and the succcess it has brought to the company.
Read the article here
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