Understanding SMO as a Marketer
Social Media is Humane.
There was a time when the online marketers used to assume number of people visiting the site was directly proportional to the leads generated to the conversion/ fulfilment and so on and so forth to arrive at a ROI model.
Social Media is about people. It’s more” Humane” in its very own character and thus transcends beyond words like user, customers, buyers, eshoppers etc.
Let’s just call them – “Hu-sers” (Humane + users) .Simple. These are the people who care to come to your site, go through, ask information and so on. The idea is to make them talk about us, refer us and create repeat visits.
How can we make this happen? The answer is when we stop treating them as mere” clicks” or “Hits”
What does SMO really mean?
Whenever we are called by prospecting clients to explore what we can do for them in social media, they ask us what we do in SMO. We are never one for jargon and acronyms so we did some digging around and realized SMO stands for social media optimization. Wow, that sound like a mouthful! However, once the effect of the wonderful jargon starts to wear off one is left with the question what the hell does social media optimization really mean?
Tata DOCOMO website reviewed in Pitch!
The Tata DOCOMO website and social media has created a huge “Buzz” around the brand since its launch in June 2009. Digital has remained a critical element of the marketing mix for the brand since the beginning.
In this article in Pitch Magazine, Gurinder Singh Sandhu. Head – Marketing, Tata DOCOMO talks about the role of internet and the succcess it has brought to the company.
Read the article here
Social Media Numbers – Ain’t got it? Then fake it!
In recent times I was amazed at the kind of fake numbers game that many agencies resort to, to justify the money they charge for social media marketing. All SMM professionals would know the cheap tricks that an agency can employ to make the client feel “happy”, however most self respecting social media agencies would rather be sacked than resort to such tactics.
Birthdays: over the years…
Finally now that the blog is up and running, its time to dust out the photos which have been waiting patiently to be uploaded on our blog for more than over a year now.
Birthdays along with picnics are events which us Interfacers look forward to every year. Gives us a break from the hustle and bustle of everyday office life.
At Interface, if there is a birthday then it has to be celebrated. Ofcourse there are certain rules to be followed:
Optimising Facebook Profile image for fan pages
Whenever we have new social media recruit joins us and is assigned to a Facebook fan page of a client, the first question they ask is how can the large profile picture on the home page and the small 75px * 75px image for status updates be different when only 1 image can be uploaded?
For most Facebook experts the answer is very simple and takes no more than a few minutes to accomplish. But then everyone is not born an expert right? So here is how easy to get this done.
