What’s the value of a Facebook Fan / Facebook Like

Many clients we meet and interact with have a lot of questions about advertising to grow their Facebook community. We are frequently asked whether they should advertise and to what extent. In this blog post we will try to address some of these questions.

How important is a brand’s Facebook page?

This would completely depend on a few factors.

• What is the TG of the brand and what percentage of the TG is on Facebook. Youth centric brands for example could stay away from facebook at their own peril.

A Cloud on the Horizon: How You Should Plug Your Business into the Cloud

The latest trend in global technology is implementing and developing programs that work within “The Cloud.” Even traditional services like online fax and word processors are going virtual. Here are the pros/cons to bringing your business off the ground and into the Cloud.

First and foremost, what is The Cloud? If you are using and web-based services, you are already participating in cloud computing. Simply put, cloud computing is executed through a web-browser, as opposed to client-server computing, which requires someone to download and save applications on one computer system.

The benefits of cloud computing are numerous and convincing:

Top 10 Facebook brands in India ready for shakeup

Rarely do we see much movement on the Facebook top 10 positions, but this week things are really hot. There are 2 slots where brands are fighting it out to clinch bragging rights amongst the top 10.

Twitter Contributor launched, better than Facebook Page Admins

This is the one feature of Twitter that brand owners will just love. We’ll take you through Twitter contributors in the real world. Our client @tatadocomo has been given the extra functionality of having “contributors”, we gave it a spin and just can’t seem to praise it enough. So we thought of taking you through what this means for businesses

Twitter Advertising in India via Interface, @tatadocomo first advertiser

This was long overdue. A means to promote one’s Twitter account and generate traction for the brand.

Facebook’s success and the amount of money advertiser’s are pouring onto the platform is in large part due to the introduction of Stamp Ads. Until December 2009, Facebook used to run 160×600 flash banners to the right of the content, much like any other site. The performance of these ads were abysmally poor with CTR’s around 0.05% and CPC’s close to $2 (Rs. 100). That was just not acceptable and there were very few clients who wanted to advertise on Facebook.

Twitter verified accounts can let followers DM without following back

This is really a great thing. Brands on Twitter rely heavily on DM’s to exchange confidential information like phone numbers, passwords and email ID’s with customers. However the process was always cumbersome because Twitter only allowed people to exchange DM’s if they followed each other. From a process flow what it meant was:

• A user would first follow the brand
• User would have to message the brand to follow them back
• Brand would need to follow the user
• User then sends a DM and the conversation would take place securely

FMCG to spend big on digital in 2011

While many sectors in India have been using digital as an integral part of brand marketing, FMCG has been largely flirting with it. Companies in Telecom, Electronics, Travel and BFSI have been spending between 5 to 35 crores annually. Most of these brands have had a year round presence across most digital media vehicles including search, display and mobile. Many of these brands are also heavy spenders on social networks, notably Facebook.